What all is considered in the cost of home staging?
Posted by Kerry Roth on May 26, 2010 · Leave a Comment
When we work up an estimate we take several things in consideration.
1. The design time needed to work up a complete design layout – after taking a look at your home and figuring out the target market, we sit down and design an overall plan to stage your home.
2. The furniture rental – We rent from a few local and two national vendors as well as carry our own inventory. This assures we can fit any style or period we need to.
3. How many accessories, rugs, mirrors, plants and linens will be needed. – Small touches make the staging complete. These things also help prospective buyers envision the home in use, rather than have to imagine it because of sparse and unfinished furnishings.
4. The delivery and pickup charges – Furniture is heavy. But, we have our people who take care of moving it all around, and once the home is sold they come in and pick it all up. Clients don’t have to move a thing.
5. The distance – Not everyone lives right around the corner, and heavy furniture and travel time cost man power and gas!
6. The time frame desired – How quickly are you trying to sell your home? How fast does your listing hit the market? These and other factors play into the cost of staging your home.
Having been in the home staging market for many years I can personally attest and give examples of how staging a listing can increase market value and return on investment. Contact me at kerry@decorstaging.com or 650-619-9052 and I can share more information with you!
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Filed under Home Values, Straight from the Source · Tagged with curb apeal, Design, Home and Garden, home selling, Home staging, listing, Real Estate, San Francisco, San Mateo
Home Opportunity Index Ranks 225 Metro Areas For Affordability
Posted by Michael Haigh on May 21, 2010 · Leave a Comment

With home prices still relatively low and mortgage rates trolling near their all-time best levels, it’s no surprise that home affordability is extraordinarily high in most U.S. markets.
According to the quarterly Home Opportunity Index as published by the National Association of Home Builders, more than 72 percent of all new and existing homes sold between January-March 2010 were affordable to families earning the national median income.
It’s the second highest reading in the survey’s history.
Of course, on a city-by-city basis, home affordability varies.
In the first quarter of 2010, for example, 98.7% of homes sold in Bay City, Michigan were affordable for families earning the area’s median income and in Indianapolis, the percentage was almost 95 percent.
Indianapolis has held the top quarterly ranking for close to 5 years now.
On the opposite end of the spectrum, the New York-White Plains, NY-Wayne, NJ region earned the “least affordable” metropolitan area for the 8th consecutive quarter. Just 20.9% of homes are affordable to families earning the local median income.
The rankings for all 225 metro areas are available on the NAHB website but regardless of where your town ranks, home affordability remains high as compared to historical values but it likely won’t last long. Home values are recovering in many markets and mortgage rates won’t stay this low forever.
All things equal, buying a home may never come this cheap again. If you were planning to buy later this year, consider moving up your timeframe.
Filed under Home Values · Tagged with Home Opportunity Index,NAHB
If you come in and stage my home, where do you get the furniture? Is that part of my cost?
Posted by Kerry Roth on April 27, 2010 · Leave a Comment
Home staging is a new thing for many clients. This is a common question and the answer can vary depending on the staging company. However, at Décor Staging we carry our own inventory.
We also utilize the inventory of two national vendors as well as two local private vendors. This ensures that we can meet the need of every home’s style and period. It also ensures that each staging is done without the restriction that a low inventory would create. We also take a look around the home to see if there are any pieces already in the home that can be used before bringing in outside furniture!
So, yes, the furniture does end up being a part of the overall cost, but it’s a minimal part as the furniture is rented.
Contact me at kerry@decorstaging.com or 650-619-9052 and I can share more information with you!
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Filed under Home Values, Straight from the Source · Tagged with Curb appeal, Furniture, furniture rental, Home and Garden, home selling, Home staging, listing homes, Real Estate, San Francisco, Shopping
What is the market like in the San Bruno Area?
Posted by Stephan Marshall on April 21, 2010 · Leave a Comment
There is not one particular market within San Bruno. There are several difference neighborhoods that each have their own unique feel and different market conditions. Depending on if you’re looking to buy for your own use, investment, or fix and flip– there’s a neighborhood in San Bruno that will have what you’re looking for.
There are many thriving “move-up” neighborhoods that have a very nice micro-climate and attract many buyers. These listings tend to experiencing multiple offers, and a lot of interest. Acting fast in these neighborhoods is essential if you’re competing for a home and having your paperwork, including loan pre-approval in place will help you look even more attractive to the sellers.
Then, as there is everywhere nowadays, there are the neighborhoods that are saturated with short sales and foreclosures. These neighborhoods have a lot of charm and are excellent opportunities for investors and first time buyers. If you’re looking for a great deal in a great area, these are the neighborhoods to check out.
For more information contact me at stephan@stephanmarshall.com or 650.455.1528. I’m a San Bruno native and can give you the information you need about the area and show you around.
Filed under Home Values, New Home Sales, Real Estate Investing, Renovation and Construction, Straight from the Source · Tagged with Business, Foreclosure, Investing, Investment, Market, Mortgage, Real Estate, San Bruno, San Francisco, United States
CNNMoney.com Predicts The Best And Worst Real Estate Markets For 2010
Posted by Michael Haigh on March 23, 2010 · Leave a Comment
CNNMoney.com recently published its 2010 forecast and projections for home prices in the country’s largest metro markets.
Listed as “Top 25″ and also comprehensively by state, CNNMoney.com’s home price forecasts puts Santa Rosa, California at the top of 2010’s home appreciation list and Hanford, California at its bottom.
The 10 cities projected for highest home appreciation in 2010 are:
- Santa Rosa, CA : +6.0%
- Cheyenne, WY : +4.7%
- Kennewick, WA : +4.6%
- Merced, CA : +4.4%
- Bremerton, WA : +4.2%
- Fairbanks, AK : +4.2%
- Corvallis, OR : +4.1%
- Tacoma, WA : +3.9%
- Anchorage, AK : +3.8%
- Bend, OR : +3.3%
The Pacific Northwest is the region most heavily-represented among price gainers. The Southeast and Middle Atlantic are most represented on the under-perform list.
However, just because a city’s homes are expected to appreciate (or depreciate) in 2010, that doesn’t mean that every home within its limits will follow suit. Real estate cannot be grouped on a city level like CNNMoney.com tries to. There will always be areas in demand within city limits in which prices rise, just as there will be out-of-demand areas in which prices fall.
Real estate data can’t be grouped by city or even by ZIP code, really.
Real estate is more local than that.
When we say “real estate is local”, it means that every street in every town has a distinct set of traits that drives its home values. Homes that are one block closer to the train; or, homes that are facing north; or, homes that are made of brick. Each of these characteristics can affect a home’s desirability which, in turn, can affects its sales price.
National surveys can’t capture “essence” like this. They only report on the aggregate.
For local real estate data, look to established, publicly available websites and to active, local real estate agents. Both will have data and insight that can help you. National surveys often make for good headlines, but do little to help homebuyers find good value.
Filed under Home Values · Tagged with Home Values,CNNMoney.com,Real Estate Is Local
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